CNN Anchor Kyra Phillips Turns Bad Press Into A Win...
By: Kim Klaver
How do you come out a winner when the bad press you get is national and it's all over the Internet in 24 hours?
A winner is someone like Kyra Phillips, CNN anchor who accidentally took a microphone into the bathroom and then went on David Letterman to redeem herself.
Her reaction was on a scale with the bad press she got: national.
No matter where the bad press comes from, from the local paper to the national media, you can come out a winner if you adopt a transparent attitude, a sense of humor, if you're authentic and if you have confidence.
Everyone goofs up once in a while. Companies also goof up once in a while. Maybe they overhyped the product, as a local paper accused Mannatech of doing.
But that accusation, even if true, doesn't change what the product has done for anyone over the past 10 years, does it?
Hype and promises can kill good products.
Stick with YOUR story and the stories you know. That's all I'd need. After all, everyone says their science and technology is the best. What matters first to me is whether it WORKS for me. Everything else is either second or irrelevant.
P.S. Silly comments like "It's just a sugar pill" are usually from people with an agenda or axe to grind, on a par with "Oh, it's just pond scum." Like "the iPod is just another fad gadget," from the lips of a competitor.
This article was posted on October 11, 2006
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