Cross-sell/Up-sell Strategy – No Risk Strategy To Squeeze More Money Out Of Your Customers!
By: Alan Quan
If you had a no-risk way that is guaranteed to fatten your wallet, would you use it? Of course you would. I have a simple solution to do that, and I’m shocked that most internet marketers are not implementing this simple strategy. If you implement it, you’ll be ahead of most of the average internet marketers. Anyway, this is what you do:
Simply put an additional offer order form right before your customer completes their purchase.
This additional offer can be two things, a cross-sell and an up-sell. You can use a cross-sell by combining a related product to the original order. Or you can use the up-sell by giving your customers an ‘upgraded or premium version’ of your product.
Here is an example of a cross-sell:
“Yes! I want to gain Maximum Muscle In Minimal Time with the Maximum Muscle Protein Powder for $30 right now! Also include my 12-bar box of Maximum Muscle Protein Bars, the perfect food bar for the serious bodybuilder at the rock-bottom price of $19.97!”
(In this case, protein bars are related to original product, the protein powder.)
Here is an example of an up-sell:
“YES! I want to super size the soda and fries for only 50 cents more!”
(In this case, the bigger portion of the meal is the upgraded version of the original product.)
The reason you want to do this is because your customer already has his credit card in hand and are receptive to buy your original product. The cross-sell and up-sell technique works because it plays into your customer’s impulse buying habits.
Like I said before, there is absolutely no risk in having these offers. Your customers can either order your package deal or they don’t. But let’s say only 50% of your customers do order your additional offers; calculate how that can fatten you wallet. There is nothing to lose, and more money to gain! You will only win in this situation!
Just be creative when cross-selling your products. You can figure it out, just use your common sense! Here are a few examples to get you started:
Golf equipment – after they’ve purchased hundreds of dollars of equipment, would your prospects want to know how to improve their swing? Offer them an instructional DVD or a subscription to a golf magazine.
Insurance – after your prospect bought an auto insurance policy, offer them a vacation package at $100 off.
Information products – after your prospect bought your $597 product, offer them a limited time offer of purchasing the bonus CD set that usually sells for $397 at a one time only price of $97.
Just integrate these offers in your website ordering page with a checkbox. The beauty of offering these upsell/cross-sell goodies is that it takes a minute to implement, but doesn’t cost you any extra money to advertise and promote.
To sum up, the cross-sell/up-sell works well because people are in the ‘buying’ mode, and it takes less effort push them deeper in your extra ‘money-saving’ offers. If you want some extra money with very little effort, start using this strategy today!
About The Author
Alan Quan is a certified Internet Coaching Empire coach and specializes in helping people build their own successful internet marketing business. Visit his website at http://e-bizcoachalan.com/success.htm
and find out how he can help you to quickly accomplish your goals and boost your internet profits.
This article was posted on October 16, 2006
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