you've been receiving less than acceptable responses from your email
campaign perhaps it's time to think "out of the box"... so to
emails don't provoke a response for reasons other than content.
goes without saying that in order to produce a response, the email must be
written effectively. An effective email doesn't necessarily confine itself
to grammar and content, it also refers to proper linking and spatial
When providing a link in an email message, (this is a must since email is meant
not to sell, but to encourage the reader to seek more information at your
the link must be clear and easy to read and click on.
The following example is not only too long, it stands the chance of getting corrupt
in the sending process as well as the technical limitations of many email
clients to handle the length as a hot link. This lengthy targeted link to
my personal "legal resources" portion of my associate site is
not conducive to good emailing protocol.
your opinion of this link? Does it create a statement of
purpose? Would it support a call to action or would the following stand a
better chance of evoking a response?
Which would you
Since AOL has over 50% of all
internet users in the United States it's imperative that you use AOL
links. To create an AOL link the code is as follows:
goes in here.com">text goes here</a>
Here's what it looks like when an
address is inserted into the red sections